Destructive destruction

Let others debate whether that movie about a guy in a mask and a cape is the greatest political event since October, 1918 or merely the second greatest political event. Alas, I have a feeling it will go onto the roll of films that LI will never see, which includes almost all of the Star Wars films, the Indiana Jones films, 300, Titanic, the rest of the Batman films, etc., etc. I can only fill my eyes with so much shit, and then I get so tired. As one of my avatars said, restin’ her dogs, 'I have come from Alabama: a fur piece. All the way from Alabama a-walking.”

Myself, this has been my year of Sergei Parajanov.
About which, here’s a sad story.

Economists love the phrase creative destruction. They love it so much that they have labeled all the sick shit that ever happens in the capitalist world creative destruction. But however much we are told to rub up against the word “creative” and purr, the modifier doesn’t do much to clothe the dark goddess it consorts with. Destruction is destruction. And thus it is with my little pipeline to Sergei Parajanov.

Which was a small video store, Waterloo videos. It was an excellent store for me, since it was directly on my route to Whole Foods. The Whole Foods on Fifth street in Austin is maybe a mile from my apartment. I can bike there without breaking a sweat – well, not in the summer, but most other times of the year. And the route back is sixth street. Fifth street, at present, is a bubble casualty – up the length of 5th street they are putting in high price condos. It is evident, to me, that these condos make no economic sense – they are way too expensive for the Austin market, in which the median house costs 190 thou. Compare that to condos starting at 300. It would be different if there was some kind of land shortage around Austin, or if Austin’s downtown was a big employment magnet. Just the opposite is the case. The people who can afford these condos will, presumably, be working in Austin’s high end industry, which is tech – but the tech industry headquarters are fifteen miles from downtown. Which means that, absurdly enough, space for (as the mayor of Austin has put it) 25,000 high income people is being prepared in an area in which they will have to navigate traffic back up to the peripheries of the city. And of course navigate that same traffic back home. In return for which, they get zero land and striking views of ... other condos.

My brother has told me, often enough, that I take sour views of opportunities, and of course I am no urbanist, but I fail to see the rational design here. I see a daisy chain.

Of course, whenever the papers interview the owners of the condo projects, they are assured that sales rates are tremendous. Myself, though, with my evil eye, have wondered why, if these are sales to residents (rather than speculators), the traffic on 5th seems to be generated by construction vehicles; why there is no burst of overflow businesses – restaurants, for instance – to take care of urbanites who, presumably, are paying premium prices for an urban vibe. All of which brings me to the death of Waterloo videos.

Two months ago, I overheard two clerks talking about how the store was going out of business. I was astonished. But the clerks told me all about it. Except for the part they didn’t know – the reason.

Independent video stores are becoming rarer and rarer around the country. Here’s a story about my old stomping ground, New Haven – where the Tommy K videos are going under.Tommy K, in the spirit of creative destruction, is aiming at the new tanning market.

“Kelleher says he's not sure how long his remaining three Tommy K's stores will remain open, but predicts they will close within a couple of years. He is expanding the Tommy's Tanning chain, which he operates along with his brother Ed. The 12th Tommy's Tanning outlet is set to open in Vernon this month.”

Ah, tanning – now there’s a contribution to our general health and welfare!

So, why the collapse in the video store business?

“Independent video stores and major chain video stores are closing all around the country as more people watch movies via cable TV pay-per-view, computer downloading and online delivery services such as Netflix. Other factors cited include competition from video games and other types of online entertainment, the downturn in the economy, and the generally poor quality of movie releases in recent years.

"We're closing because our product has been commoditized," explains Kelleher, pointing out the wide availability of DVDs in retail stores and grocery store kiosks. "The profit has been squeezed out of it."

That’s an interesting pot shot of a list. Myself, I think the closing of video stores feeds into the increasing ignorance of the video consumer – this is destruction destruction. When studios build movies that cost about as much to make as it costs to run a small city for a year, they require those movies to dominate. However, as we all know, most other movies really depend on vid sales and rents to turn a profit. The vast majority aren’t batmans. However, as batmanian discourse drives out talk of other movies – which is what it is meant to do – it infects the vid business with the same monocultural tendency as the movie release business. Everybody wants to buy the batman vid, and nobody wants to take a header on the Parajanov vids.

Getting me back to Waterloo videos. I have three sources of information about movies I trust: Amie, our frequent commenter on LI; Masha, a Russian film prof I work with occasionally; and what I see at Waterloo. As it happens, Waterloo had what I thought was an insufficient section devoted to foreign films. But now that Waterloo is gone, I realize that its selection was monumental compared to even the one local vid store left, Vulcan video.

As I now know. I bicycled up to the Vulcan on South Congress yesterday, entered the store, and was immediately depressed. The shelving and display was not clean and well lit, like Waterloo – rather, the lighting, old crammed shelves, and smell in the air reminded me of adult vid stores I visited when I was in my horny twenties. I had to get used to a different classification system – and such is the conservatism of my first impressions that it struck me as not so hot. On the plus side, there was more Asian films, and on the minus side, there was such a paucity of German films as to fill me with grief and anguish.

However, I imagine I’ll get used to Vulcan eventually. But what happened to Waterloo video, which arose as a result of capitalism, was not a triumph of capitalism. It was a pure downer. A mercantile space is not just an arrangement of goods into which the consumer, a blank thing with a stock of blank appetites, enters to retrieve a commodity and leave a bit of dough behind. It is a primate’s nest, like any other. The clerks at Waterloo whose judgments I learned to trust, the contest (which consisted of a free video if you could guess from which movie came the phrase chalked up on the white board – I scored five free vids!), the milling of a certain clientele and their interactions, the way the classification system would navigate me to new things I didn’t know, all of these are not things that can be substituted for. In economics, there are only variables – there are no constants. In the real world, there are only constants.

We are ruled by the variable world. And every time it rips you apart, it shouts: creative destruction.

...
Okay, enough gloom. This is Sunday, which is LI’s day to do the weekend wrap on what is really important, what transcends even Batman – I’m talking, of course, about Britney Spears. The big news here, as we all know, is that Tarantino wants Spears to play in his remake of a Russ Meyer film. A remake of a Russ Meyer film... Of course, the anti-Spears press is announcing this like this is some big privilege for our Brit – it will “revive her career.” Well, we can just say Fuck you, media! to that. The career in need of revival here is that legacy of the nineties moment, Tarantino. That he desperately needs the vibe coming off the uber-popular Brit is something that Britney herself knows well – she sees them all come begging around, joking, like they are doing her a big favor. The MTV awards show (which is guaranteed shit ratings if they don’t make Brit a headliner), the washed up director. Her mother, god bless her.

“A source said: "Quentin is convinced Britney will be brilliant. She's delighted. She thinks it could turn her career around.
"It is perfect Tarantino material. He wanted to get Britney first. She's playing the most important character."
Spears had her first starring role in the 2002 film Crossroads, portraying a high school graduate on a road-trip to find her mother. But despite grossing $60 million worldwide the movie, and Britney's performance, was panned and she received Razzie Awards for Worst Actress and for Worst Original Song.”

"A source said" – how cheesy and disgusting.